Scenario: I have been commissioned by ukie to write a series of resource packs to be published on their website within the guides section.
Currently collecting survey information from this survey: https://www.surveymonkey.co.uk/r/PDPH9PQ
I seem to be having terrible luck at getting survey results. This is making collecting primary research very difficult. Unfortunately this is out of my control.
If however I use my self for reference as the "average" player (matching the most common player base of male 18-29 year olds) then the most common results would look like this, keep in mind there would probably be numerous variances from one person to the next:
Gender: Male
Age: 18-24
Employment/Education: Education
Kind of gamer? (casual/intermediate/hardcore): Intermediate
Time played per week: 21-30 hours
Time total: 121 hours (at time of writing)
How much do I enjoy the game: 7/10
What is job/education course: Games design
There are further, deeper questions into who the audience is that could be used for more detailed information such as (with me as the example again):
Social grade: C1 Lower Middle class
Geo-demographic: Suburbs
Psycho-graphic: Mainstream
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